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Open Box Apple MacBook Pro 14″ Laptop: 8-Core Apple M1 Pro, 14-Core GPU, 16 GB RAM, 512 GB SSD, 3K 14.2″ Mini LED 120Hz Display.
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$1,399.00
30%
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2021 Apple MacBook Pro (16-inch, Apple M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 1TB SSD) – Silver
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$2,399.00
11%
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2021 Apple MacBook Pro (16-inch, Apple M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 512GB SSD) – Silver
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$2,179.83
13%
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Refurbished Apple MacBook Pro 13″ Laptop: Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$879.00
47%
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Open Box Apple MacBook Pro 14″ Laptop: 8-Core Apple M1 Pro, 14-Core GPU, 16 GB RAM, 512 GB SSD, 3K 14.2″ Mini LED 120Hz Display.
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$1,399.00
30%
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2021 Apple MacBook Pro (14-inch, Apple M1 Pro chip with 8‑core CPU and 14‑core GPU, 16GB RAM, 512GB SSD) – Silver
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$1,948.94
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Apple MacBook Pro 16″ Laptop: 10-Core Apple M1 Pro, 16-Core GPU, 16 GB RAM, 1 TB SSD, 3.5K 16.2″ Mini LED 120Hz Display
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$2,399.00
11%
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Apple MacBook Air M1: Apple M1 Chip, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$799.99
20%
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Apple MacBook Pro 13 Laptop: Apple M2, 16 GB RAM, 512 GB SSD, QHD+ 13.3″ IPS Display, 2x Thunderbolt 3
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$1,682.96
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Apple MacBook Air M2 Laptop: 8-Core Apple M2, 8 GB RAM, 512 GB SSD, QHD+ 13.6″ IPS 500 Nit Display, 2x Thunderbolt 3
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$1,349.99
10%
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Open Box Apple MacBook Pro 14″ Laptop: 8-Core Apple M1 Pro, 14-Core GPU, 16 GB RAM, 512 GB SSD, 3K 14.2″ Mini LED 120Hz Display
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$1,399.00
30%
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Open Box Apple MacBook Pro 16″ Laptop: 10-Core Apple M1 Pro, 16-Core GPU, 16 GB RAM, 512 GB SSD, 3.5K 16.2″ Mini LED 120Hz Display
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$1,649.00
34%
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Refurbished Apple MacBook Air 13″ Laptop: 8-Core Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$799.00
60%
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Apple MacBook Air 13 (Late 2020): 8-Core Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$799.99
20%
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Apple MacBook Air M2 Laptop: Apple M2, 8 GB RAM, 256 GB SSD, QHD+ 13.6″ IPS 500 Nit Display, 2x Thunderbolt 3
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$1,099.00
8%
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2021 Apple MacBook Pro (16-inch, Apple M1 Pro chip with 10‑core CPU and 16‑core GPU, 16GB RAM, 512GB SSD) – Space Gray
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$2,199.00
12%
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Refurbished MacBook Air 13″ Laptop: 8-Core Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$699.00
30%
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Refurbished Apple MacBook Pro 13″ Laptop: 8-Core Apple M1 Chip, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS 500 Nit Display
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$899.99
31%
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Apple MacBook Pro 16 Laptop: 10-Core Apple M1 Max, 32 GB RAM, 1 TB SSD, 3.5K 16.2″ Mini LED 120Hz Display
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$3,349.94
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2021 Apple MacBook Pro (16-inch, Apple M1 Max chip with 10‑core CPU and 32‑core GPU, 32GB RAM, 1TB SSD) – Space Gray
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$3,307.70
5%
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Apple MacBook Pro 14″ Laptop: 10-Core Apple M1 Pro, 16 GB RAM, 1 TB SSD, 3K 14.2″ 120Hz MiniLED Display
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$1,999.99
20%
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Refurbished MacBook Air 13″ Laptop: 8-Core Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$699.00
30%
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Refurbished MacBook Air 13″ Laptop: 8-Core Apple M1, 8 GB RAM, 256 GB SSD, QHD+ 13.3″ IPS Display
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$699.00
30%
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Apple MacBook Air M2 Laptop: Apple M2, 8 GB RAM, 256 GB SSD, QHD+ 13.6″ IPS 500 Nit Display, 2x Thunderbolt 3
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$1,099.00
8%
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Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer, though Wayne sold his share back within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Within a few years, Jobs and Wozniak had hired a staff of computer designers and had a production line. Apple went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple's marketing advertisements for its products received widespread critical acclaim. However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably and remained an honorary employee,[8] while Jobs and others resigned to found NeXT.[9]

Market

As the market for personal computers expanded and evolved through the 1990s, Apple lost market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio to what would be a 500-day charge for him to rehabilitate the financially troubled company—reshaping it with layoffs, executive restructuring, and product focus. In 1997, he led Apple to buy NeXT, solving the desperately failed operating system strategy and bringing Jobs back. Jobs pensively regained leadership status, becoming CEO in 2000. Apple swiftly returned to profitability under the revitalizing Think different campaign, as he rebuilt Apple's status by launching the iMac in 1998, opening the retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden the software portfolio. In January 2007, Jobs renamed the company Apple Inc., reflecting its shifted focus toward consumer electronics, and launched the iPhone to great critical acclaim and financial success. In August 2011, Jobs resigned as CEO due to health complications, and Tim Cook became the new CEO. Two months later, Jobs died, marking the end of an era for the company.

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